I’ve been designing logos for more than 20 years. And I’ve seen the good, the bad and the ugly. A logo is the one of the most important, yet overlooked, elements of any business. Here are some good tips to keep in mind when having your logo designed…

Keep It Simple
Simplicity and versatility are the cornerstones of an outstanding logo. Your logo design should be scalable to any size without losing any image quality or impact. When reviewing your potential logo design, you’ll want to make sure you see it reduced down to the size you may use on your business card or letterhead. Make sure it’s readable and clear when viewed large and small.
Does Your Logo Work In Black & White?
The basic rule of thumb in logo design is to always make sure your design works in black & white first. Sure, today with the ability to print in full color at affordable prices, you may wonder why the design needs to work in black & white. There are still many instances where your logo will only appear in black & white.  Forms, checks, yellow pages ads & newspaper ads may use the black & white version of your logo.
Colors
Color plays a big part in logo design. The colors you choose can set a mood or drive home a point. Color can demonstrate strength or compassion, weakness or fear. It is important to consider the message you want to convey when selcting the base colors in your own logo design. Choose wisely and half your marketing job is done. Make a poor choice and it will cost you money in the long run.
Typography is Crucial
The font you choose for your logo is critically important. You definitely want to use a typeface that is distinctive yet legible. There are many fonts to choose from, but use caution & restraint when looking at very ornate & trendy fonts. These fonts may not be clear and easy to read when used in certain situations. For example, a very ornate font may be difficult to read when used in outdoor signage. You want your customer to be able to recognize your logo & read it at a quick glance.
A Tagline Can Make A Difference
A clever slogan or tagline can compliment you logo and clarify your business position or image. It’s a great way to explain your concept or define your image.
Don’t Design By Committee
Designing by committee frequently leads to indecision, or conflicts of personality and ego. What you should do is first decide who will be the final decision maker in the logo design process. It’s fine to get feedback from others, but don’t turn those suggestions or comments into a situation where a group tries to agree on everything. That usually leads to each person wanting a different aspect of a design and a request that the designer try to marry all those elements together to create the logo. This creates chaos, makes the process longer and more costly.
File Formats
The file format your logo is created in is very important. Almost all of our logos are created as vector files. Vector files can be reduced and enlarged easily without compromising image quality. The final logo can then be saved into most any file type the client may need.

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